If you’re a small business owner trying to get noticed online, your Google Business Profile (GBP) may be your most valuable and underutilized tool.
Every time someone Googles your business name, services, or related products in your area, your GBP is one of the first things they see. It shows your name, location, reviews, photos, and more right on Google Search and Maps. However, here’s the catch: if it’s incomplete, inaccurate, or outdated, it can deter customers or even prevent you from being visible at all.
Let’s walk through the most critical GBP elements you need to get right—and why each one matters.
1. Complete Your Business Information
It sounds simple, but many business profiles are missing the basics: accurate business hours, a clear description, and up-to-date contact information, including phone numbers. Make sure the following are accurate and consistent:
• Business Name (must match your signage)
• Primary Category (e.g., “Plumber” vs. “Home Improvement”)
• Hours (and Holiday Hours)
• Website & Phone Number
• Service Area or Address
Don’t guess on your category. It directly affects the searches you show up.
2. Add High-Quality Photos (And Keep Them Coming)
Google gives better visibility to active, photo-rich profiles. Aim to upload:
• Logo (square, 720×720 px)
• Cover photo (landscape, ~1080×575 px)
• Interior and exterior shots
• Team or action shots
• Product or service photos (all other photos 1200×900)
Don’t stop at a one-time upload. Regular photos signal that your business is alive and active.
3. Get and Respond to Customer Reviews
Your reviews are not just for social proof; they impact your local ranking. Encourage customers to leave reviews, and always respond, even to the tough ones. It shows you care, and it helps your profile stay active in Google’s eyes.
4. Write an Optimized Business Description
This is your space to:
• Highlight what makes you different
• Use relevant keywords naturally (e.g., “24-hour emergency HVAC repair in Chicago”)
• Mention the neighborhoods or areas you serve
Limit it to 750 characters. Avoid jargon. Keep it friendly and informative. Don’t use any links in this area. Use them only where Google specifies.
5. Use Posts, Services & Updates to Stay Fresh
Treat your GBP like a mini social media feed. Post:
• Promotions
• Events
• Seasonal services
• FAQs
• Product highlights
Also, be sure to list your Services under the Services tab, including keywords, service areas, and brief descriptions.
6. Specify Locations Served
If you’re a service-based business (like landscaping or mobile repair), list specific cities or ZIP codes you cover. This helps you show up in local searches even if you don’t have a storefront in every area.
7. Get Verified (and Understand the Video Option)
Google requires verification to prevent spam. This can be one of the most frustrating aspects of managing your GBP. One way is to verify is via video verification in a short, real-time video showing:
• Your exterior and signage
• Inside your business
• Tools or inventory used
• A close-up of your business card or logo
Google uses this information to confirm your legitimacy.
If you’ve been ignoring your GBP, now’s the time to change that. With a few strategic updates, you can improve visibility, build trust, and attract more local customers—all without paying for ads. And as always, we’re here to help as your local marketing experts.
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FAQ: Google Business Profile (GBP) Essentials
How do I verify my GBP with a video?
Google may prompt you to submit a video verification. You’ll use the Google Maps app or Google Business app to record:
• A walk-around of your storefront signage (outside)
• A tour inside showing workspace, tools, or equipment
• Close-up of business documents like a license or business card
• A shot showing the URL or dashboard of your website
Tip: Don’t edit the video. Keep it under 2 minutes. Upload directly through Google when prompted.
What size should my logo and photos be?
• Logo: 720×720 pixels minimum, square format (JPG or PNG)
• Cover Photo: 1080×608 pixels minimum, landscape format
• Interior/Exterior Photos: High resolution, natural lighting
• Video Specs: MP4, up to 75MB, max 30 seconds (optional but encouraged)
What are “business offerings,” and how should I use them?
This refers to the Products and Services listed in your GBP. For each:
• Add the name, short description (with keywords), and price (if applicable)
• Include photos or icons
• Categorize accurately (e.g., “Bridal Hair Styling” vs. “Hair Styling”)
How often should I post content or updates?
Ideally, once per week. Use it to highlight:
• Events
• Holiday hours
• Sales or promotions
• Community involvement
Posts help keep your profile fresh and tell Google you’re active.
What are “keywords” in GBP, and how do I use them?
These are search terms customers use (e.g., “emergency plumber Denver”). Add them naturally into:
• Business description
• Service titles
• Post content
• FAQs
Avoid keyword stuffing or awkward phrasing.
How should I define “locations served”?
If you serve customers in a specific area (such as a mobile vet or landscaping company), list the specific cities, ZIP codes, or neighborhoods you serve. Use the Service Area section and include those locations in your profile copy and posts.
