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A Google Business Profile is a free listing that appears on Google Maps and Google Search when someone searches for a business. It includes essential information about a company, such as its name, address, phone number, website, hours of operation, reviews, and more.

Having an accurate and up-to-date Google Business Profile is essential for several reasons. First, it can help customers find and connect with a business more efficiently. When someone searches for a business on Google, the Business Profile is often the first thing that appears in the search results. This improvement in search rank means that companies with complete and accurate profiles are more likely to be found by potential customers.

A Google Business Profile can help businesses build customer credibility and trust. A company with a high rating and positive reviews can make potential customers more likely to choose that business over competitors.

To have an effective Google Business Profile, requirements include:

  • Claim your business: To create a Google Business Profile, companies must first claim their listing on Google. Claiming your business involves verifying that you are the business’s owner or authorized representative.
  • Complete your profile: Businesses should fill out all the fields, including their name, address, phone number, website, hours of operation, and categories. This information should be accurate and up-to-date.
  • Add photos and videos: Businesses should add high-quality images and videos to their profile to showcase their products or services.
  • Manage your reviews: Businesses should respond to positive and negative customer reviews. Responding to reviews shows customers that the business values their feedback and is committed to providing excellent customer service.
  • Keep your information up-to-date: Businesses should regularly check their profile to ensure their information is accurate and up-to-date. This review includes updating their hours of operation, phone number, and website if any changes occur.
  • An effective Google Business Profile is vital for small businesses that want to improve online visibility and attract more customers. By following Google’s requirements and keeping their profiles up-to-date, companies can improve their chances of being found by potential customers and build trust and credibility.
Yext is a software platform that allows businesses to manage their online listings and business information across various online directories, search engines, and social media platforms. With Yext, companies can create and manage their listings on sites like Google, Yelp, Facebook, and Bing, ensuring that their business information is accurate and up-to-date across all platforms.

One key feature of Yext is its ability to synchronize business information across multiple platforms. This synchronization can be especially valuable for businesses with multiple locations or recently moved or changed contact information. With Yext, business owners can update their business information in one place and have it automatically propagated across all platforms.

Another benefit of using Yext is its ability to track and manage online reviews and ratings. Yext provides tools for monitoring and responding to customer reviews across multiple platforms, allowing business owners to stay on top of their online reputation and address negative feedback.

Yext also provides analytics and reporting tools that allow business owners to track the performance of their local search campaigns. Reporting metrics can include search engine rankings, website traffic, and customer engagement data, allowing businesses to optimize their local search efforts and make data-driven decisions.

While Yext can be a valuable tool for managing a business’s local search presence, it’s important to note that more than a comprehensive local search strategy is required. In addition to using tools like Yext, businesses should also focus on optimizing their website for local search, creating engaging content that resonates with local customers, and building relationships with local influencers and media outlets.

Many small local businesses can also benefit from maximizing their Yelp. Yelp is a popular online platform that allows customers to search for and review businesses. The platform features reviews, photos, and other information about companies, such as their location, hours of operation, and contact information. Yelp is especially popular for restaurants, cafes, and other food-related businesses. Still, it can also be used by companies in many different industries.

Businesses can use Yelp most effectively by claiming and optimizing their Yelp profile. Here are some tips for businesses to use Yelp effectively:

  1. Claim your business: businesses must claim their business page by creating a Yelp account and verifying that they are the business’s owner or authorized representative.
  2. Complete your profile: Businesses should fill out all of the information on their profile, including their name, address, phone number, website, and hours of operation. They should also add photos of their business, products, or services.
  3. Encourage reviews: Yelp is driven by customer reviews, so businesses should encourage their customers to leave reviews on Yelp. They can do this by adding a Yelp badge or link to their website, including a message on their receipts, or simply asking customers to leave a review.
  4. Respond to reviews: Businesses should respond to positive and negative reviews on Yelp. Responding to reviews shows that a company values customer feedback and is committed to providing excellent customer service.
  5. Monitor your page: Businesses should regularly monitor their Yelp page to see what customers say about them. They can also use Yelp’s tools to track page views, clicks, and other metrics.
  6. Use Yelp’s advertising features: Yelp offers several business advertising options, such as sponsored search results and enhanced profiles. These features can help businesses stand out on Yelp and reach more potential customers.

By using Yelp effectively, businesses can improve their online presence, attract more customers, and build trust and credibility with their audience. However, it’s important to remember that Yelp is just one of many online platforms businesses should use to promote their brand and connect with customers. It’s also essential to provide excellent products or services, as positive reviews on Yelp are often a result of a great customer experience.

An economic downturn can be a strategic opportunity to improve your marketing. Covering the fundamentals like those above will put you ahead of your competition. Often, it’s time that is the real resource you need. At MHMS we help businesses and Non-Profits in the Annapolis area execute their marketing efficiently and effectively.  Contact us today to learn more and get started!