Checking the health of your website regularly is essential to ensure it is performing well, providing a positive user experience, and ranking effectively in search engines. Here are five quick things you can do to check the health of your website:
- Page Speed Test: Use tools like Google PageSpeed Insights or GTmetrix to check the loading speed of your web pages. Slow-loading pages can lead to high bounce rates and poor user experiences. Address any speed issues by optimizing images, minifying code, and leveraging browser caching.
- Mobile-Friendliness Test: Use Google’s Mobile-Friendly Test to determine if your website is mobile-responsive. With the increasing use of mobile devices, it’s crucial that your site looks and functions well on smartphones and tablets.
- Broken Link Check: Employ online tools like Screaming Frog or the Google Search Console (Crawl Errors report) to identify broken links on your website. Broken links can harm user experience and negatively affect your SEO. Fix or replace broken links promptly.
- SEO Audit: Conduct an on-page SEO audit to evaluate the optimization of your website for search engines. Tools like SEMrush, Moz, or Ahrefs can help identify issues like missing meta tags, duplicate content, or low-quality backlinks. Address these issues to improve your site’s search engine ranking.
- Security Check: Ensure the security of your website by checking for SSL (Secure Sockets Layer) certification. Visitors should see “https://” in the URL and a padlock icon in their browsers. Regularly update plugins, themes, and your CMS (e.g., WordPress) to protect against vulnerabilities and hacks. For those of you whose sites we manage at MHMS, this is done frequently for you.
Bonus Tip: Monitor website analytics regularly to track key performance indicators (KPIs) like traffic, bounce rate, conversion rate, and user behavior. Google Analytics is a valuable tool for this purpose.
Of course, MHMS can employ our own analytics tools to do a deeper dive on a website wellness check for you, or help you with these five key items. Just give us a call.
Regularly performing these checks will help you maintain a healthy website, improve user satisfaction, and keep your site competitive in search engine rankings. We’re a marketing firm in Annapolis and we’re ready to help.