In times of uncertainty, it’s natural to second guess decisions you’d usually make with confidence. Decisions about your family, your business, and your finances are suddenly much more complex as we remain on the edge of our seat, watching the news and getting bombarded with updates on social media.
Challenging times like these will certainly affect us all in different ways and to different degrees. But as marketers, we believe one thing is certain: Staying strong is actually your best opportunity.
Consider this: As worrisome digital marketers continue to pull their advertising campaigns, they are actually freeing up impressions for your ads during a time when week-over-week web traffic is up 22%. (source: Centro)
We’re also huge proponents of “micro moments,” what Google defines as “when people reflexively turn to a device – increasingly a smartphone – to act on a need to learn something, do something, discover something, watching something, or buy something.” During the past week, there has been a 12% uptick in video streams (source: Verizon), and as everyone turns to social media as a replacement for in-person interactions, another opportunity arises: Digital ads and video content that create moments when decisions are made and preferences are shaped.
If the current COVID-19 situation has you feeling like it’s time to reel in your advertising, you’re not alone. While the urge to cut budgets is understandable, it won’t bode well in the long run. When all is said and done, consumers will turn to the brands that have remained top of mind.
We remain committed to our clients and our community, and feel confident there are brighter days ahead. If you’d like to have a conversation about your business and marketing needs, we encourage your tenacity, and we’re here to help.