B2B publishing is always changing. Maintaining message compatibility and visual continuity from screen to paper is a challenge we love. CapRelo wanted their story to focus on their key value propositions: Security, trust, and the ability to solve for complexity. We used surprise and repetition to build lasting impact.
CapRelo needed sticky persistent social media. Both leadership teams agreed it was most important to always be relevant. We set an optimal mix of informational, entertaining, and promotional messaging and took every opportunity to engage with prospects and customers – sometimes in the middle of a stressful move- and deepened CapRelo’s value as a brand and specialized service provider
Corporate communications and investor relations can be the most effective means to demonstrate professionalism. User-experience matters here too. From organizational approach to design, and even the tactile all contribute. Attention to detail is essential to top-tier, referable material. Fortunately for our clients, we’re very particular–and proud of it.