New year. New decade. New marketing trends. From how we consume content to data personalization, we’re taking a look at what 2020 has in store.
Content Creation and Consumption
With the growing number of social media channels and streaming platforms, it is no doubt we will continue to see a shift away from traditional media. This shift in consumption behavior is forcing marketers to think differently when it comes to the types of content we create and the means that we share it. As marketers, we can’t rely on the same old channels we’ve always used.
As one of the most natural ways of interacting, understanding how speech will create challenges and opportunities for brands is a big trend for 2020. Experts predict that voice search will make up half of all search queries this year, and provides consumers with a faster, more powerful connection to your brand. It will be interesting to see how voice technology builds deeper engagements with consumers.
We’re continuing to see an increase in access to real-time data, allowing us, as marketers, to personalize our messages and individualize brand experiences. Understanding the power of these insights allows us to make deeper connections with consumers, and further our ability to focus retention as well as acquisition.
With each new year, and in this case, new decade, trends emerge and evolve the marketing industry. It is our job to not only recognize these shifts, but embrace them on behalf of our clients. We’re looking forward to an exciting 2020! Want to know more about these trends and how they can work for you? Click here to get in touch with us!