As we leave one unprecedented year and enter another, it’s important to know how marketing efforts have shifted and how they will continue to shift in the unfolding year. As our day-to-day routines have changed and we zero in on what really matters, brands will be expected to follow suit.
- An Expectation for Inclusivity & Accountability
A study by CMO by Adobe showed that 61% of Americans think diversity in advertising is important. As we enter into 2021, consumers will look to align themselves with brands that fit their values. As brands start to engage with new communities, consumers expect brands to be committed to transparency.
- Continued Increase in Live Streams
As stay-at-home orders have increased and in-person events have been canceled, there has been an increase in the number of people tuning into live streams and live videos from their favorite brands. On Facebook, live viewings spiked by 50% during lockdown periods, while viewings on Instagram surged 70%. When the COVID pandemic hit, we helped Zachary’s Jewelers develop a weekly QVC-like show called “Zachary’s Hour with Friends” which we produced and aired via Facebook Live to keep the store’s friends and customers connected with the brand. The campaign received over 12,000 views.
- Purpose-Driven Missions
In 2021, it will be more important than ever to showcase your brand’s sincerity and commitment to goodwill. Whether showcasing your employees’ dedication to charity or creating campaigns around our front-line heroes, brands need to “be deeply attuned to why they exist and who they are built to serve”. (Deloitte)
At MH Media Strategies, reviewing our 2020 strategies is as paramount as planning for 2021. We’re busy analyzing the coming trends, and how they can best suit our clients’ objectives. If you’re looking for some guidance as to how to best market your company in 2021, we’re here to help.