Most Shareable Content of 2016
In June 2016, Facebook released an algorithm update which puts more focus on content from friends, rather than content from pages. This altered the way content was shared. Long story short, if you want to maximize your reach on Facebook, you’ve got to create content that readers will not only like, but want to share.
However, it’s important to note that Facebook shares aren’t everything. More important may be that the right target audience is clicking through to the content you want them to reach. But with 1.79 billion Facebook users, it’s important to get your content in front of as many potential eyes as possible.
In early December, BuzzSumo compiled a list of the year’s most viral content across different social networks (although predominantly Facebook, as it remains the most used). As BuzzSumo explains, “by analyzing these most shared posts, we can learn alit more about the characteristics of viral content and the steps we can take to improve the potential shareabliity of our own content.”
Buzzsumo’s Thirty Examples of Insanely Shareable Content
- “New Alzheimer’s Treatment Fully Restores Memory Function”
- “How Sensitive is Your OCD Radar?”
- “1000 Inspirational Quotes that Summarize the Wisdom About Life”
- “Science Says the First Born Child is the Most Intelligent”
- “An Open Letter to my Friends who Support Donald Trump”
- “27 Healthy and Portable High-Protein Snacks”
- “Bald Men are Sexier, More Masculine, Scientific Study Says”
- “Biased Strangers Take DNA Test”
- “Intelligent People Tend to be More Messy”
- “Women Need More Sleep Because Their Brains Work Harder”
- “Here is the Powerful Letter the Stanford Victim Read Aloud to Her Attacker”
- “4 Year-Old at Grocery Store Calls Lonely Widower Old” (1.5m shares)
- “Scientists May Have Found a Root That Kills 98% of Cancer Cells”
- “Old Music is Outselling New Music for the First Time in History”
- “This Inflatable Irish Pub Turns Your Backyard into a Bar”
- “This Butter Pecan Cheesecake Will Make Your Thanksgiving More Exciting”
- “Penguin Swims 5,000 Miles Every Year for Reunion with Man Who Saved His Life”
As you can see, the most common themes among the most shared content include “Science says” stories, data driven content, strong opinion and political pieces, heart warmers and health and food. Also important to note is that images, lists and quizzes were popular viral formats of content.
However, Social Media Today took this information and came to several additional conclusions. The first of which is Reinforcement of Opinion Facebook often facilitates echo-chambers in which people are only shown content they agree with, which means that people are more likely to share content that reinforces their own opinions. How can this apply to your Facebook strategy? Create content that supports people’s ideals in relation to your product.
Social Media Today also stressed the importance of BuzzSumo’s “heart warmer” theme, noting that readers are often compelled to share positive, inspirational content. How does this apply to your strategy? Look at the impact your business has on the lives of your customers. If you can find a way to highlight the human touch in your content, chances are not only your likability, but your shareability will increase as well.